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1/3 of US & Canadian Adults Couldn’t Afford a Vacation in 2022-2023, Survey Reveals

 Despite the UNWTO's recognition of "strong pent-up demand" in 2022, the cost of travel remains a significant restraining factor for potential travelers. While affordability is less of an issue in countries like Mexico, South Korea, and India, it poses challenges in major economies such as Germany, the United Kingdom, Japan, and Australia. In these nations, a portion of the population lacks the financial means to go on vacations away from home. Furthermore, approximately 80 percent of prospective summer vacationers are altering their plans due to inflation. Among Americans planning vacations in the current year, many are implementing cost-saving strategies, including shortening the duration of their trips (26 percent), opting for shorter distances (23 percent), choosing to drive instead of flying (26 percent), or participating in more budget-friendly activities (28 percent).

A noteworthy 63 percent of American adults intend to take a summer vacation this year, indicating a slight increase from the previous year when 61 percent expressed similar intentions. This suggests a growing enthusiasm for travel, contrasting with the previous year when slightly over half (55 percent) attributed their reduced interest in travel to personal or family-related reasons. Concerns related to COVID-19 and the situation in Ukraine were also cited as factors impacting travel plans at 53 percent and 46 percent, respectively.

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