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Rail Travel Booms in Europe & Asia as Sustainability Takes Center Stage

 Dennis Li, the CEO of International Train Ticket at Trip.com Group, provided insights into the platform's global reach and its appeal to a younger demographic. He emphasized that Trip.com's customer base is truly global, with a significant portion of its users being under the age of 35. This highlights the platform's ability to cater to a diverse and youthful audience, which is increasingly important in today's travel landscape. Moreover, Li revealed some impressive statistics related to sustainable travel choices on the platform. Over 16 million travelers have embraced sustainable travel options, indicating a growing awareness and preference for environmentally friendly modes of transportation. Notably, Generation Z stands out as the age group showing the strongest inclination toward sustainable products and travel methods, such as choosing train journeys over less eco-friendly alternatives. Li also discussed a significant development introduced in late 2021, known as PalGreen Energy. This feature, integrated into Trip. com's Trainpal service, allows users to track the carbon emissions they help reduce by opting for train travel through various platforms. Since its inception, PalGreen Energy has motivated more than five million travelers to choose train travel, collectively resulting in a reduction of over 60,000 tons of CO2 emissions. This initiative demonstrates Trip. com's commitment to promoting sustainable travel choices and environmental responsibility.

In addition to these environmental efforts, Li highlighted Trip .com's broader approach to sustainable travel. The platform has successfully integrated sustainable travel offers into multiple business segments, including trains, flights, rental cars, and corporate travel. This comprehensive approach signifies Trip. com's dedication to making eco-friendly travel accessible across various travel services, ultimately contributing to a more sustainable and responsible travel industry. Overall, Dennis Li's insights shed light on Trip.com Group's global reach, its appeal to younger travelers, and its commitment to promoting sustainable travel choices, making it a significant player in the evolving landscape of the travel industry.

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